Follett Higher Education Partners with Koddi to Elevate Digital Campus Store Experience
Koddi, a leader in retail and commerce media technology, has announced a strategic partnership with Follett Higher Education, North America's largest campus retailer. The collaboration aims to enhance the online campus store experience by integrating sponsored product advertising across Follett’s digital platforms.
Through this partnership, Follett will leverage Koddi’s commerce media technologies to introduce automated ad optimization and precise targeting, creating more personalized and engaging shopping experiences for students and faculty alike.
“It’s incredibly important to our campus partners that they offer customized, student-centric online shopping experiences, and Koddi’s technology is proven to deliver highly relevant content to the right audiences,” said Jeremy Bare, Chief Merchandising Officer at Follett Higher Education. “Koddi is helping us take the campus store experience to the next level for those shopping online.”
Koddi’s tools enhance merchandising capabilities by delivering contextually relevant and localized product placements throughout the user journey. By leveraging first-party data, the technology ensures shoppers receive personalized content and recommendations that improve product discovery and deepen user engagement.
“Retail media is table stakes for today’s retailers, but it shouldn’t come at the cost of the consumer experience,” said Nicholas Ward, co-founder and CEO of Koddi. “Follett’s network of campus stores requires a high level of sophistication to ensure a seamless experience, which is our area of expertise.”
Koddi is known for powering several of the top commerce media networks and supports a wide range of sectors including retailers, marketplaces, and online travel agencies. With commerce media forecasted to represent over $1.3 trillion in enterprise value by 2026, the Follett-Koddi partnership positions both companies at the forefront of digital innovation in education retail.