Infosys: Inside the New AI-Powered Formula E Race Centre
AI / Machine Learning | 5 min read
Infosys (NSE, BSE, NYSE: INFY) and Formula E, the world's first all-electric FIA World Championship, have launched a new AI-Powered Race Centre — a unified digital platform that processes more than 1.5 million data points per race to deliver real-time, interactive fan experiences powered by advanced AI and cloud technology. In its second year as Formula E's Official Digital Innovation Partner, Infosys is advancing beyond data-driven insights into deeply immersive fan engagement — reshaping how audiences experience electric motorsport from anywhere in the world.
What the Race Centre Does
The Race Centre operates as a unified platform bringing together AI commentary, interactive gamified features, weather tracking, race control updates, PIT BOOST and ATTACK MODE tracking, and in-sync storytelling — all in one user-facing interface. More than 1.5 million data points generated during each race are distilled by Infosys' advanced digital agents into Race Centre dashboards, featuring a 2D racetrack visualisation that draws in race control updates, car positions, and live car movements.
As the race unfolds, an automated commentary engine built on Infosys Topaz's digital foundation delivers real-time, context-aware race narration — combining live telemetry, timing data, and race control inputs into a single accessible stream. Fans can also track a selected driver at any point during the race, following overtakes and Attack Mode deployments in real time, enabling a far deeper understanding of race dynamics than traditional broadcast allows.
Powered by Infosys Topaz and Infosys Cobalt
The platform is built on Infosys Topaz — Infosys' AI-first suite — and Infosys Cobalt, its cloud services platform, together delivering the cloud-native scale required to support real-time global demand across millions of concurrent users during live race events.
"Formula E is a powerful platform to demonstrate how technology can reshape sports. With Infosys Topaz and Infosys Cobalt at the core of the new Race Centre, we are redefining the race-day experience from real-time, responsible insights to cloud-native scale that meets global demand. We're optimistic about what comes next — together with Formula E, we're building a futuristic blueprint of how technology and cloud can elevate performance and storytelling across the world of sport."
— Sumit Virmani, Executive Vice President and Global Chief Marketing Officer, Infosys
Formula E's Vision: Technology as the Catalyst for Sustainable Motorsport
"Formula E's vision is to lead the future of sustainable motorsport, and technology is the catalyst that continues to push our sport forward. With Infosys, we're elevating how fans experience every lap with clearer insights, more interactive moments and greater accessibility to the stories unfolding on and off the track. The Race Centre, powered by Infosys, helps fans feel closer to the race. Looking ahead, this platform sets the stage for a smarter, more connected future in which innovation and electric racing move forward together."
— Jeff Dodds, Chief Executive Officer, Formula E
"Formula E's vision is to lead the future of sustainable motorsport and technology is the catalyst that continues to push our sport forward. With Infosys, we're elevating how fans experience every lap with clearer insights, more interactive moments and greater accessibility to the stories unfolding on and off the track. The Race Centre, powered by Infosys, helps fans feel closer to the race."
— Dan Cherowbrier, Chief Technology Officer, Formula E
From Passive Spectators to Active Participants
The Race Centre represents a meaningful shift in sports media — from passive viewing to active participation. Rather than watching an interpreted broadcast, fans engage directly with the underlying data of the race, following drivers, tracking charge stops, and understanding how pit strategy and energy management interact in real time. The AI-enhanced experience is also closely aligned with Formula E's strategy of attracting a younger, more digitally native audience — one that expects interactive, data-rich engagement rather than a traditional one-way broadcast. Infosys brings over 330,000 people and four decades of enterprise experience to this challenge, operating across 63 countries and enabling clients with an AI-first core and agile digital scale.
Key Takeaways
- • Infosys and Formula E have launched an AI-Powered Race Centre — processing 1.5 million+ data points per race into interactive dashboards, real-time AI commentary, driver tracking, and gamified fan features.
- • The platform is powered by Infosys Topaz (AI-first suite) and Infosys Cobalt (cloud platform) — delivering cloud-native scale for global real-time demand during live race events.
- • A 2D racetrack visualisation draws in race control updates, car positions, and live movements — combined with an automated, context-aware commentary engine that synthesises live telemetry, timing, and control inputs.
- • This is Infosys' second year as Formula E's Official Digital Innovation Partner — a progression from data-led insights to full immersive digital fan engagement targeting a younger, more digitally native audience.
- • The Race Centre reflects a broader shift across sports media: AI is not just enhancing the viewing experience but fundamentally reshaping the relationship between fans, data, and live events.