The gaming industry has seen explosive growth over the past decade, with roughly one-third of the global population engaging with digital games at least once a month. This surge in user engagement has turned gaming platforms into prime advertising channels. Among them, Roblox stands out for its vast, attentive audience, making it an ideal environment for advertisers looking to drive campaign effectiveness.

Recognizing the need for transparency and performance in gaming ads, DoubleVerify (DV) has long provided solutions for gaming inventory. Now, DV is deepening its commitment by partnering with Roblox to bring its trusted media quality and performance measurement solutions to the platform’s advertising ecosystem.

Advertising on Roblox

Roblox is a dynamic gaming and creation platform, attracting over 85 million daily active users. The platform delivers immersive ad formats that allow brands to reach Gen Z audiences across devices. With a range of innovative advertising formats available, Roblox gives marketers a powerful way to engage users throughout the gaming experience.

DV Coverage on Roblox

This new partnership enables comprehensive media quality measurement across all of Roblox’s global ad inventory. Supported ad types include:

  • Billboard Image Ads (Display ads within game environments)
  • Video Ads shown during gameplay
  • Rewarded Videos – appearing in high-traffic areas like menus and stores

Coverage spans across platforms — including mobile, desktop, and console — ensuring robust campaign tracking and optimization capabilities.

In-Game Billboard and Video Inventory

DV has extended its fraud/Invalid Traffic (IVT) and viewability measurement tools via a custom integration with Roblox’s direct-sold inventory. These features ensure that advertisers can verify their ads are being viewed by real users, preserving ad quality and investment integrity.

Rewarded Video Measurement

DV’s solutions for Rewarded Video ads include comprehensive media quality and performance tracking. Advertisers can measure:

  • Fraud/IVT
  • Brand Safety and Suitability
  • Viewability
  • Geo-Relevance
  • User Engagement via DV Authentic Attention®

Additionally, brands can use DV’s pre-bid solutions to ensure campaigns are protected before launch, targeting only high-quality, brand-safe inventory.

With this expanded integration, advertisers can confidently align their Roblox campaigns with internal media quality standards, enhancing performance, visibility, and return on ad spend. DV’s tools empower brands to make smarter, data-driven decisions across the gaming landscape and beyond.