Portland-based firm introduces transparent, AI-driven platform to help marketers identify true sales drivers and optimize budget allocation.

After a year of rigorous private beta testing, DataSpeaks.ai officially launched on May 15, bringing a new level of transparency and accuracy to marketing attribution. Built for modern brands navigating complex digital ecosystems, Data Speaks delivers a unified, AI-powered platform designed to answer the key question: “What’s really driving your sales?”

Founded by a team of Stanford and MIT data scientists alongside veteran marketers, Data Speaks eliminates guesswork in campaign performance measurement. Unlike platform-specific tools, it unifies marketing data across major channels such as Meta, Google Ads, TikTok, Amazon, Shopify, and more—delivering a complete analysis of actual incremental revenue.

Addressing the Attribution Problem

While marketers have more data than ever, trust in that data continues to erode. Legacy attribution models reliant on third-party cookies and click-based metrics fail to capture omnichannel campaign impact, leading to fragmented insights and misplaced budget decisions.

“Marketers are not short on data; they’re short on clarity,” said Zeke Camusio, CEO and Founder of Data Speaks. “We built this platform to change that—providing the transparency and insight brands need to confidently invest in what truly works.”

Powered by media mix modeling, incrementality experiments, first-party tracking, and AI analytics, Data Speaks delivers enterprise-grade intelligence at a scale and cost designed for growth-stage DTC brands and performance-driven agencies.

Key Capabilities of DataSpeaks.ai

  • Attribution Modeling: Identify the revenue impact of every touchpoint.
  • Incrementality Testing: Distinguish correlation from causation with measurable lift analysis.
  • Privacy-Friendly First-Party Tracking: Future-proof attribution aligned with evolving privacy standards.
  • Ecommerce Analytics: Link marketing performance directly to real business metrics.
  • Strategic Consulting: Advisory services to help teams interpret insights and refine strategy.

Why It Matters

Industry research underscores the urgency for better attribution:

  • 42% of conversions go untracked due to privacy settings and ad blockers.
  • 38% of conversions fall outside limited attribution windows.
  • 53% of conversions are claimed by multiple channels simultaneously.
  • Only 61% of platform-attributed conversions are actually incremental.

Early adopters of Data Speaks report a 35% improvement in ROAS, 10X better attribution accuracy, and 72% more conversions tracked—a strong case for rethinking legacy attribution models.

Designed for Marketers

Unlike traditional analytics platforms that cater to data engineers, Data Speaks prioritizes usability for marketers. Its intuitive interface delivers actionable insights, with clear visualizations and practical reports to guide real-world decision-making. Whether managing a single brand or multiple clients, users can compare campaigns, forecast impact, and reallocate spend with confidence.

A Future-Proof Approach

In an era of fast-evolving digital marketing, legacy attribution models are becoming obsolete. Data Speaks positions itself as a long-term partner, combining AI-powered insights with unbiased data science to deliver measurable outcomes.

“Brands deserve better than guesswork,” added Camusio. “With Data Speaks, we’re helping them reclaim control of their marketing strategies with evidence-based insights that drive real growth.”

As adoption of AI analytics and first-party data accelerates, Data Speaks is emerging as a go-to solution for brands seeking clarity in performance measurement and more accountable growth strategies.

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