Buxton Expands Consumer Intelligence Capabilities with Audiense Acquisition

Buxton, a leading provider of consumer analytics solutions, has announced the acquisition of Audiense, an innovative consumer intelligence and social insights platform. This strategic move marks Buxton’s second acquisition in two years, reinforcing its mission to deliver deep consumer insights and enhance brand-consumer connections across both digital and physical spaces.

Strengthening Omnichannel Consumer Intelligence

Buxton’s growth trajectory accelerated with the 2024 acquisition of Elevar, an e-commerce conversion tracking platform. Now, with Audiense, Buxton further enhances its omnichannel capabilities, equipping brands with faster insights and analytics to optimize engagement and conversion throughout the buying journey.

“Our acquisition of Audiense marks a pivotal step forward for Buxton,” said Jim Swift, CEO of Buxton. “By combining Buxton’s analytics expertise with Audiense’s powerful audience intelligence platform, we are redefining how brands leverage actionable data to gain new customer insights, engage audiences effectively, and improve customer interactions.”

Empowering Brands with AI-Driven Insights

Audiense is globally recognized for its AI-driven audience insights, advanced segmentation capabilities, and influencer discovery tools. By integrating Audiense’s robust suite of products, brands can gain deeper consumer understanding, fostering meaningful connections that drive higher conversion rates.

“This is an exciting new chapter for us,” said Javier Burón, CEO of Audiense. “Joining forces with Buxton allows us to scale our capabilities and empower more brands to understand and engage with their audiences in the most impactful way.”

Backed by Strategic Investment

The acquisition is backed by PSG, a leading growth equity firm. Tanner Austin, Principal at PSG, commented, “We look forward to seeing Buxton and Audiense drive even greater innovation in consumer intelligence across digital, social, and physical channels. We are excited to welcome Audiense to the PSG portfolio.”