Amplified Intelligence Announces Strategic Shift with a Focus on Human Measurement
Amplified Intelligence, the most trusted source for accurate attention measurement, has unveiled a new brand identity in alignment with its evolving mission to pioneer human measurement in media and advertising.
The rebrand sees the company now operating under the name Amplified, signaling a simplified and confident shift that aligns with its ongoing expansion across global markets. This new identity provides a unified foundation for future innovations as the company delves deeper into attributes such as human emotion and advertising context and their impact on media performance.
With this transformation, Amplified positions itself not just as an attention measurement company, but as a comprehensive expert in human measurement. The company’s focus now includes offering tools that explore how people interact with media at a deeper, more emotional level, incorporating advanced machine learning models to drive impactful advertising strategies.
To mark this evolution, Amplified has introduced a new tagline: ‘Amplified. Look Beyond’. This tagline invites industry professionals to go beyond surface-level metrics and embrace richer data insights, fostering human-led media strategies through innovative predictive tools.
CEO Anneliese Urquhart commented on the rebrand, stating: “Amplified has always been a pioneer of human-led attention measurement that empowers our clients and their brands to achieve optimum presence in the market. This rebrand is simply confirmation and continuation of the company’s mission as set forth by Founder Dr Karen Nelson-Field. By leveraging our enormous data set of attention, emotion and context, we can provide advertisers with tools to drive real change.”
Urquhart further emphasized that combining emotion and context with attention enables Amplified’s machine-learning models to deliver more accurate and refined predictions. This empowers advertisers to significantly enhance the effectiveness and efficiency of their campaigns.
As part of the rebrand, Amplified’s SaaS platform has been streamlined into a seamless experience, allowing clients to easily integrate attention-based insights at every stage of their campaign lifecycle.
The new brand identity includes a redesigned logo, updated color palette, and refreshed messaging and website—elements that collectively reflect the company’s core values and ambitious future. Customers, partners, and clients can expect a smooth transition with no disruptions to current services or collaborations.
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