Global adtech platform adjoe is making a decisive push into Latin America, backed by 140% year-over-year revenue growth in the region. The Hamburg-headquartered company has appointed Ricardo Feldman as its first on-the-ground Regional Manager for LATAM, based in São Paulo — signalling a long-term commitment to one of the world's fastest-growing app markets.
The LATAM App Economy: A Market Ready for Rewarded Engagement
Latin America's app economy is scaling rapidly. The mobile gaming market has reached $2.23 billion in revenue, driven by over 241 million users, while in-app advertising spend is expected to surpass $10.2 billion across the region. Yet beneath this growth lies a persistent challenge: engagement.
According to Statista, 61% of companies in LATAM cite generating sales opportunities as a top marketing hurdle, while 45% flag ROI pressure. App publishers are shifting their focus from acquiring users to making those users more valuable — increasing retention and driving sustainable performance. This is precisely the gap that adjoe's rewarded engagement model is built to close.
How adjoe's Rewarded Solutions Work
adjoe's flagship products — Playtime and Arcade — embed directly into an app's existing user experience, allowing users to discover and play mobile games while earning rewards or loyalty points for their time and in-game progress. This creates a continuous engagement loop that encourages repeat usage of the host app's core features while simultaneously opening an additional monetization channel via game advertisers.
Partners deploying adjoe's solutions report measurable performance gains: users engaging with rewarded experiences return to apps 3x more frequently, generate 11% higher average revenue per user (ARPU), and deliver up to 18x higher lifetime value (LTV) compared to non-rewarded users.
"adjoe has been an important partner for Méliuz in a new product vertical, helping us to diversify the offers for our users and the possibilities for them to earn more within our ecosystem."— André Amaral, Chief Strategy Officer, Méliuz
"There is strong demand for engagement models that go beyond traditional advertising. Rewarded marketing is already proving effective in helping apps increase user activity while delivering measurable returns for advertisers."— Ricardo Feldman, Regional Manager LATAM, adjoe
adjoe's Global Footprint & Growth Momentum
Founded in 2018 and headquartered in Hamburg, adjoe has grown into a global adtech force with offices in Boston, Singapore, and Tokyo. The platform currently reaches over 770 million mobile users and partners with more than 1,000 apps and gaming studios worldwide. The company achieved unicorn status in 2025, backed by a $100 million investment from Bertelsmann.
The LATAM push is part of a broader global expansion strategy. adjoe recently appointed Maximilian Niederau as Managing Director, Go-to-Market, APAC, with plans to open a new hub in China, and named Matthew Freter as U.S. Marketing Director as North American revenue grew 24% year-over-year — more than three times the digital advertising industry's projected 6.7% growth rate.